In Search Of Pop-Up Store
The series launch of Search Party, the breakout hit show on TBS, kicked off with a 10-day pop-up shop in Williamsburg, Brooklyn. RBB Designs worked closely with production designer Nick Francone and production firm Production Glue to convert the vacant storefront into a seamless and harmonious experience. The space combines/merges various retail environments that feature local and national brands including, Strand, Refinery29, (MALIN+GOETZ) and WNYC, as well as areas for socializing, presentations, and live events. We used lighting to highlight each of the vastly contrasting spaces and promote a sense of wonder and intrigue within the pop-up shop.